Nurturing a Sustainable Harvest Pivoting on Green HRM in Agricultural Productivity and The Environment

Authors

  • Ahmad Munajim Universitas Islam Bunga Bangsa Cirebon
  • Cory Vidiati Universitas Islam Bunga Bangsa Cirebon
  • Dini Selasi Universitas Islam Bunga Bangsa Cirebon
  • Izzwah Nauroh Universitas Padjadjaran
  • Fidya Arie Universitas Islam Bunga Bangsa Cirebon

DOI:

https://doi.org/10.38035/dijefa.v5i3.2943

Keywords:

Green HRM, environmental protection, culture of collaboration, business innovation

Abstract

This paper shows the performance of HR collaboration on the environment, in other words, GHRM can increase agricultural productivity while protecting the environment. The method is qualitative with a case study on a farm in Cirebon Regency, West Java, which applies the concept of GHRM. Data were collected through interviews, observations, and document analysis through SWOT Analysis. The findings of GHRM can be achieved through fostering a workforce that cares about the environment, encouraging innovation and collaboration, influencing organisational culture and decision-making, and generating new businesses such as garden/nature tourism, educational tourism, and spiritual tourism. The novelty of the research from the SWOT analysis is that collaborative GHRM leads to new sustainable businesses. Limitations The study was only conducted in Cirebon Regency, West Java—implications of the research directly on stakeholders and government through policies that favour collaboration for sustainable business.

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Published

2024-07-26

How to Cite

Munajim, A., Vidiati, C., Selasi, D., Nauroh, I., & Arie Pratama, F. . (2024). Nurturing a Sustainable Harvest Pivoting on Green HRM in Agricultural Productivity and The Environment. Dinasti International Journal of Economics, Finance &Amp; Accounting, 5(3), 1467–1477. https://doi.org/10.38035/dijefa.v5i3.2943