Influence of Purchase Decision: Analysis of Logo, Product Quality and Company Image

Authors

  • Ding Chong Lecturer of Hubei University of Chinese Medicine, Wuhan

DOI:

https://doi.org/10.38035/dijefa.v2i4.1433

Keywords:

Logo, Product Quality, Company Image, Purchase Decisions

Abstract

The Literature Review article on the Effect of Purchasing Decisions: Logo Analysis, Product Quality and Corporate Image is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literture Review article is using the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this study are: 1) Logo has an effect on Purchase Decisions; 2) Product Quality has an effect on Purchase Decisions; and 3) Company Image has an effect on Purchase Decision. Apart from these 3 exogenous variables that affect endogenous variables, there are many other factors including the variable.

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2021-10-28

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Vol. 2 No. 4 (2021): Dinasti International Journal of Economics, Finance & Accounting (September - October 2021)

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