Potential of E-Commerce as a Method of Agricultural Business Marketing on MSME Scale

Authors

  • Wayan Gede Endra Bratha Universitas Bhayangkara Jakarta Raya, Indonesia
  • Zahara Tussoleha Rony Universitas Bhayangkara Jakarta Raya, Indonesia
  • Widi Winarso Universitas Bhayangkara Jakarta Raya, Indonesia

DOI:

https://doi.org/10.38035/dijefa.v3i4.1398

Keywords:

E-commerce, Marketing, Agriculture, MSME, Literature Review

Abstract

The study aims to review the performance of e-commerce in the operation of agricultural SMEs so that the view for developing and implementing e-commerce can be improved. The method used in this research is  an approach is carried out through the literature study, namely research that critically examines knowledge, ideas or findings and provides theoretical and methodological contributions to the object of study. Originality/value – This study identifies, explores, analyzes and summarizes the main themes that contribute to deepening the literature by identifying the potential of e-commerce as a marketing method for agricultural businesses MSME scale.

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Published

2022-09-27

Issue

Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - October 2022)

Section

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