Dinasti International Journal of Digital Business Management

Employee Learning Orientation, Job Security, and Job Engagement: The Mediating Role of Employee Loyalty Among Non-Permanent Employees In The Hospitality Sector

Nanda Wulandari, Ade Ayu, Indah Meidiani, Dedi Muhammad Siddiq — Tue, 04 Jun 2024 00:00:00 +0000

Work engagement plays a crucial role as it involves sentiments beyond job satisfaction, such as genuine dedication, pride, dignity, and fostering loyalty among employees. Employee work engagement can result in a workforce oriented towards employee learning and maintaining employee job security, which is beneficial for the organization. This study aims to examine the extent to which employee loyalty intervenes among non- permanent employees in mediating the relationship between employee learning orientation and job security towards employee work engagement. The respondents in this study are non- permanent employees in the hospitality sector, with data obtained from a survey of both population and sample of non- permanent employees, totaling 200 respondents from 9 hotels. The study utilizes multiple correlation analysis, validity tests, reliability tests, and determination analysis test by comparing them to the table. The data analysis results indicate that using the methods of multiple correlation analysis, validity tests, reliability tests, and determination analysis test this study found that the perception of employee loyalty support in mediating the relationship between employee learning ability and non- permanent employee job security in the hospitality sector both have a positive and significant relationship with work engagement.

The Effect of Digital Marketing and Product Quality on Repurchase Interest In The Originote Skincare

Nanda Nabilah, Nurhapipah Nurhapipah, Lis Tatin Hernidatiatin — Tue, 04 Jun 2024 00:00:00 +0000

Marketing on purchases of The Originote has a huge influence on repurchase interest because in the current era technology such as e-commerce is used, technological advances have had a very significant impact on various aspects of business, including marketing. Support from product quality strengthens consumers' interest in repurchasing The Originote products. This research used a sample of 120 people using the Cochran formula. The results obtained were a sample size of 96 people, and this population was taken from people who used The Originote products. The results of this research show that digital marketing and product quality have a positive and significant influence on interest in repurchasing The Originote products. This research uses validity testing, reliability testing, classical assumption testing, regression analysis, and hypothesis testing.

The Influence of Airline Service Quality, Punctuality of Flight Times, and Brand Image on Passenger Loyalty at Soekarno Hatta Airport

Achmad Achmad, Juliater Simarmata, Primadi Candra Susanto — Wed, 19 Jun 2024 00:00:00 +0000

The article on the influence of airline service quality, flight punctuality and brand image on passenger loyalty at Soekarno Hatta Airport is a scientific literature article within the scope of marketing management science. The purpose of this writing is to build a hypothesis regarding the influence between variables which can later be used for further research within the scope of human resource management. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and the journal Sinta. The results of this article are: 1) Airline service quality influences passenger loyalty at Soekarno Hatta Airport; 2) Punctuality of flight times influences passenger loyalty at Soekarno Hatta Airport; and 3) Brand image influences passenger loyalty at Soekarno Hatta Airport.

Analysis Of The Influence Of Artificial Intelligence On Business Innovation (Literature Review Study)

Jodi Setiawan, Yayan Hendayana — Sat, 22 Jun 2024 00:00:00 +0000

Technology plays a very important role in a business, one of which is Artificial Intelligence (AI). This research was conducted to determine the impact of AI on business innovation and the challenges faced in its implementation. This research is carried out using the Literature Review method. Data in this research is collected through various electronic media. The findings in this study are AI can automate routine tasks, increase accuracy and efficiency, and provide in-depth data analysis. Although AI replaces many human analytical skills, the need for intuitive and empathetic abilities is increasing. This shows the importance of a new approach in human-machine interaction, where AI and human skills work synergistically to provide optimal service. But in its implementation, AI has obstacles such as costs, privacy, quality of human resources, and legal regulations. Overall it can be underlined that Artificial Intelligence (AI) affects the business of business.

Analysis of Factors Causing Low-Cost Carrier Airlines' Customer Satisfaction at Soekarno Hatta Airport

Muhammad Koharudin, Juliater Simarmata — Sat, 22 Jun 2024 00:00:00 +0000

The scientific literature review article entitled Analysis of Factors Causing Customer Satisfaction of Low-cost Carrier Airlines at Soekarno Hatta Airport is in the domain of marketing management science. The purpose of this article is to formulate a hypothesis regarding the interrelationship of various aspects, which will then be used as a basis for further research in the field of human resource management. This research uses a qualitative descriptive research methodology. The data used in this research comes from previous research which is still relevant to this research. Information is collected from leading scientific online platforms, such as Publish or Perish, Google Scholar, digital reference books, and the journal Sprott. The results obtained from this research are presented as follows: 1) Punctuality of flight times influences customer satisfaction of low-cost carrier airlines at Soekarno Hatta Airport; 2) The service quality of low-cost carrier airlines influences customer satisfaction of low-cost carrier airlines at Soekarno Hatta Airport; and 3) Aviation safety standards influence customer satisfaction of low-cost carrier airlines at Soekarno Hatta Airport.

Factors That Influence Increased Revenue: Baggage Drop Services, Determining Flight Time Slots, and Selection of Tenants

Yudistiawan Yudistiawan, Verry Rizki Permana, Juliater Simarmata — Sat, 22 Jun 2024 00:00:00 +0000

Article on factors that influence increasing revenue: baggage drop service, determining flight time slots, and tenant selection within the scope of marketing management science. This article aims to create hypotheses regarding the relationship between factors, which can then be used for further research in the field of marketing management. The research method used in this research is descriptive qualitative. The data used in this research comes from previous research which is still relevant to the current investigation. Data was collected from leading academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and Sprott journals. The results of this literature research include: 1) Baggage drop services have an effect on increasing revenue; 2) Determining the flight slot time has an effect on increasing revenue; and 3) Tenant selection has an effect on increasing revenue.

Strategic Planning and Human Capital Plan In PT Recycled Paper Hub

Novie Nurliadi Pratiwi, Rhian Indradewa, Tantri Yanuar Syah, Unggul Kustiawan — Sat, 22 Jun 2024 00:00:00 +0000

Recycled Paper Hub is a business unit mainly focus in processing recycled paper sorted from local collector who also act as supplier such as waste paper collected from traditional market, ex-packaging collected from home industry and household waste, etc. Recycled Paper Hub primary goal is to participate in the sustainable business by contributing to the economy of the surrounding community along with a commitment to maintaining a green environment. In order to achieve this goals, Recycled Paper Hub conduct business development strategy which include financial planning and projection. This study uses quantitative research methotds. Data collection technique used literature studies, interviews, and observations. Strategic planning was carried out until the long-term stage, according to the business strategy and lean business canvas model. Human capital planning was carried out with the stages of goals and objectives, corporate culture and values, organizational structure, human capital planning, and human capital cost projections.

Analysis of Factors Affecting Satisfaction and Repurchase Intent at Coffee Shops in Bogor Regency

Yosi Krisyanti, Sonny Indrajaya — Sun, 23 Jun 2024 00:00:00 +0000

This research aims to determine the factors that influence coffee shop consumers in Bogor Regency. This research was conducted using quantitative methods. The population is coffee shop consumers in Bogor Regency whose exact number is unknown. The sample in this study was 225 consumers of medicinal coffee shops. The questionnaire presents statements that resp ondents must choose from strongly agree to strongly disagree on a scale of 1-5 points. Hypothesis testing uses Structural Equation Model Wrap PLS. The results of hypothesis testing show that the relationship between variables is related and significant, both directly and through mediation.

Identifying Communication Flow in the Development of Apartment Project X to Enhance Time Performance

Satya Aditama, Leni Sagita Riantini — Wed, 26 Jun 2024 00:00:00 +0000

This research aims to develop a risk-based communication flow in apartment projects with a focus on improving time performance. The methods employed include surveys and case studies, with data collected through the creation and distribution of questionnaires to experts, along with an analysis of results conducted by Company X. The findings indicate that the communication flow implemented at PT. X has proven to be valid and effective. However, several factors hinder the smooth communication flow, such as inadequate planning and scheduling of work, insufficient communication due to mismatched methods and technologies, inefficient information distribution systems, inadequate project budget planning, lack of resources, incomplete scheduling of time and resources, inappropriate listening and speaking skills, lack of empathy among parties, inadequate facilities and infrastructure, emotional conditions, and lack of mastery of communication techniques. Based on these findings, several actions are recommended to enhance communication flow, including improving planning and scheduling of work, using communication methods and technologies appropriate to field conditions, improving information distribution systems, ensuring project budget planning availability, increasing resources, creating comprehensive time and resource planning, enhancing listening and speaking skills, improving empathy among parties, upgrading facilities and infrastructure, controlling emotional conditions, and enhancing mastery of communication techniques. By implementing these recommendations, it is hoped that the communication flow in apartment projects can operate more effectively and efficiently, thereby improving overall project time performance.

The Influence of Service Quality, Customer Trust and Customer Satisfaction on the Customer Loyalty in Cetarip Health Center Patients

Epi Fitriani, Yoyo Sudaryo, Dadan Abdul Mubarok — Thu, 27 Jun 2024 00:00:00 +0000

The purpose of this study was to determine the influence of Service Quality, Customer Trust, and Customer Satisfaction on the Customer Loyalty in Cetarip Health Center Patients both partially and simultaneously. The population in this study were patients at Cetarip Health Center, totaling 100 samples. The sampling technique used in this study was non probability sampling technique. The method used in this research is Quantitative Method with data collection techniques used are interviews and distributing questionnaires to respondents. The data analysis technique used is multiple linear regression with the SPSS program. The results of the study concluded that: (1) service quality have a positive and significant influence on customer loyalty. (2) customer trust has a positive and significant influence on customer loyalty. (3) customer satisfaction has a has a positive and significant influence on customer loyalty. (4) In simultaneous testing, service quality, customer trust, and customer satisfaction have a positive and significant influence on customer loyalty in Cetarip Health Center Patients. The magnitude of the influence of Service Quality, Customer Trust, and Customer Satisfaction is indicated by the Adjusted R Square value of 71,9%% and the remaining 28,1% is influenced by other variables not examined in this study.

The Influence of Product Innovation and Price Perception on Coffee Purchasing Decisions on the Aerocoffeenery Soreang Online Platform Application

Hernandi Ismara, Rama Chandra Jaya — Thu, 27 Jun 2024 00:00:00 +0000

The purpose of this study was to determine the effect of Product Innovation and Price Perception on consumer purchasing decisions on the Coffee Online Platform Application Aerocoffeenery Soreang both partially and simultaneously. The population in this study were consumers and customers at Coffee Online Platform Application Aerocoffeenery Soreang, with a total of 100 samples. The sampling technique used in this study was a non-probability sampling technique. The method used in this research is Quantitative Method with the data collection technique used is interviews and distributing questionnaires to respondents. The data analysis technique used is multiple linear regression with the SPSS program. The results of the study concluded that: (1) Product Innovation has a positive and significant influence on Purchasing Decisions. (2) Price Perception has a positive and significant influence on Purchasing Decisions. (3) In simultaneous testing, Product Innovation and Price Perception have a positive and significant influence on purchasing decisions for consumers and customers of the Coffee Online Platform Application Aerocoffeenery Soreang. The magnitude of the influence of Product Innovation and Price Perception is indicated by the Adjusted R Field value of 74.8% and the remaining 26.2% is influenced by other variables not examined in this study.

Investigating the Influence of Perceived Behavioral Control and Personal Innovativeness on the Adoption of Online Fashion Shopping among Generation X: A TAM Approach”:

Rafnelly Rafki, Annisa Suci Ramadhani, Hapzi Ali, Sri Langgeng Ratnasari — Sat, 29 Jun 2024 00:00:00 +0000

Online shopping has experienced rapid growth in the digital age, and understanding the factors influencing the adoption of online shopping by Generation X is becoming important for businesses such as e-commerce, marketers, and researchers. The purpose of the study was to understand the interaction between Perceived Behavioral Control and Personal Innovativeness in influencing the intention of online fashion shopping adoption in Generation X. This research is quantitative and qualitative, using the TAM approach. A sample of 50 Generation X men and women born between 1965 and the 1980s were users of online fashion shopping applications. Varibel X, there are 2 namely Perceived Behavioral Control and Personal Innovativeness. Variable Y, is the Intention to Use Online Fashion Shopping Apps. Data analysis uses simple correlation tests, and descriptive statistics such as mean, median, and standard deviation. Analyzed using SPSS statistical software. Data analysis includes validity and reliability tests. Instrument, descriptive analysis, and linear regression test to test the effect of the independent variable on the dependent variable. Personal Innovativeness positively influences the Intention to Use Online Fashion Shopping. It was found that Perceived Ease of Use had a significant influence on Intention to Use Online Fashion Shopping. Perceived Usefulness also positively affects the Intention to Use Online Fashion Shopping. Research shows that the factors of the TAM approach, namely Perceived Ease of Use, Perceived Usefulness, Perceived Behavioral Control, and Personal Innovativeness, have an important role in influencing Generation X's intention to adopt Online Fashion Shopping. The research can also provide valuable insights for e-commerce companies and fashion industry players in developing and improving online shopping applications that are more attractive and easy to use for Generation X.