E-COMMERCE: THE IMPORTANCE ROLE OF CUSTOMER PERCEIVED VALUE IN INCREASING ONLINE REPURCHASE INTENTION
DOI:
https://doi.org/10.31933/dijdbm.v2i6.954Keywords:
Customer perceived value, online repurchase intention, e-commerce, digital business.Abstract
In the midst of digital business growth rapidly and Covid-19 pandemic that has lasted for several years, people tends to carry out all their activities from home, including fulfilling their needs through various e-commerce services. This research model intends to investigate the important role from customer perceived value in increasing online repurchase intention on various e-commerce sites in Indonesia, such as Shopee, Tokopedia, Bukalapak, Lazada and Blibli. This research method designed by quantitative causality with a total sample of 310 people through snowball sampling. The analytical method used AMOS-SEM to verified the role of customer value perceptions. This results shows that customer perceived value indirectly act as an crucial part in increasing the influence from e-service quality, ease of use, store image and online promotion on online repurchase intention.
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Ghozali, I. (2017). Structural Equation Modeling Konsep dan Aplikasi dengan Program Amos 24. Badan Penerbit UNDIP. Semarang.
Išorait?, M., & Miniotien?, N. (2018). Electronic Commerce: Theory and Practice. IJBE (Integrated Journal of Business and Economics), 2(2), 73. https://doi.org/10.33019/ijbe.v2i2.78
Kotler, P., & Keller, K. L. (2018). Marketing Management. In Prentice Hall (14th ed.). Pearson Education, Inc. https://doi.org/10.4324/9781315099200-17
Kotler, P., Wong, V., Saunders, J., & Armstrong, G. (2005). Principles of Marketing. (4th ed.). Person Edication, Inc. https://doi.org/10.2307/2224326
Kwilinski, A., Volynets, R., Berdnik, I., Holovko, M., & Berzin, P. (2019). E Commerce: Concept and legal regulation in modern economic conditions. Journal of Legal, Ethical and Regulatory Issues, 22(Special Issue 2), 1–6.
News from Indonesia.go.id. (2021, February 23rd). Bisnis E-Commerce Semakin Gurih. Indonesia.go.id. https://www.indonesia.go.id/kategori/indonesia-dalam-angka/2534/bisnis-e-commerce-semakin-gurih
News from Jet Commerce. (2021, March 1st). Transaksi e-commerce Meningkat Hingga Kuartal IV 2020, Tren e-commerce 2021 Diprediksi Tumbuh Positif. Jercomerrce. https://jetcommerce.co.id/update/transaksi-e-commerce-meningkat-hingga-kuartal-iv-2020-tren-e-commerce-2021-diprediksi-tumbuh-positif/
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Nurhayati, N., & Murti, W. W. (2012). Analisis Faktor yang mempengaruhi Minat Beli Ulang Masyarakat terhadap Produk Handphone. Jurnal UNIMUS, 8(9), 47–62.
Pham, H., & Nguyen, T. (2019). The effect of website quality on repurchase intention with the mediation of perceived value: The case study of online travel agencies in Vietnam. Journal of Global Business Insights, 4(1), 78–91. https://doi.org/10.5038/2640-6489.4.1.1041
Putri, L. H. (2016). Faktor-faktor Yang Mempengaruhi Minat Pembelian Ulang Konsumen Terhadap Produk Naget Delicy. Jurnal Manajemen Dan Start-Up Bisnis, 1(2), 162–170.
Rita, P., Oliveira, T., & Farisa, A. (2019). The impact of e-service quality and customer satisfaction on customer behavior in online shopping. Heliyon, 5(10), e02690. https://doi.org/10.1016/j.heliyon.2019.e02690
Saidani, B., Raras, L. A., & Aditya, S. (2018). Analisis Pengaruh Brand Awareness, Product Quality Dan Ease of Use Terhadap Customer Perceived Value Pada E-Money Mandiri E-Toll Card. JRMSI - Jurnal Riset Manajemen Sains Indonesia, 9(2), 320–336. https://doi.org/10.21009/jrmsi.009.2.08
Shafiee, M. M., & Bazargan, N. A. (2018). Behavioral customer loyalty in online shopping: The role of e-service quality and e-recovery. Journal of Theoretical and Applied Electronic Commerce Research, 13(1), 26–38. https://doi.org/10.4067/S0718-18762018000100103
Surjaatmadja, S., & Purnawan, D. (2018). International Review of Management and Marketing Store Image, Service Quality, and Familiarity on Purchase Intention of Private Label Brand in Indonesia. International Review of Management and Marketing, 8(1), 79–85.
Wilson, N., Alvita, M., & Wibisono, J. (2021). the Effect of Perceived Ease of Use and Perceived Security Toward Satisfaction and Repurchase Intention. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 5(1), 145. https://doi.org/10.24912/jmieb.v5i1.10489
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2021-10-15
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