Pricing and Fleet Capacity Management Strategies in Response to Ticket Sales Surges During the 2026 Eid al-Fitr Peak Season: A Case Study of KM Kelud at PT PELNI

Authors

  • Dolby Schwazzeneger Universitas Trilogi, Jakarta, Indonesia
  • Aty Herawaty Universitas Trilogi, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijdbm.v7i5.7289

Keywords:

Pricing Strategy, Capacity Management, Peak Season, Maritime Transport

Abstract

This study analyzes the pricing and fleet-capacity management strategies applied to KM Kelud by PT Pelayaran Nasional Indonesia during the 2026 Eid al-Fitr peak season. A qualitative case-study design was employed using document analysis and non-participant digital observation. The evidence comprises fare and discount documents, normal and authorized dispensation capacity data, passenger movements, sailing schedules, Eid transport publications, regulatory publications, and information from official digital channels. Data were analyzed through the interactive model of Miles, Huberman, and Saldaña using condensation, thematic grouping, display, and verification supported by source and method triangulation. The findings show that pricing is oriented toward accessibility through a 30 percent economy-class discount and requires controlled quota distribution and consistent information. Normal capacity of approximately 2,607 passengers was expanded through an authorized dispensation to approximately 3,457 passengers, subject to facilities, crew readiness, manifests, port support, and safety. The study proposes an integrated peak-season management model linking capacity validation, quota release, information synchronization, cross-functional coordination, and multidimensional evaluation

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Published

2026-09-14

Issue

Vol. 7 No. 5 (2026): Dinasti International Journal of Digital Business Management (August-September 2026)

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Copyright (c) 2026 Dolby Schwazzeneger, Aty Herawaty

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