INFLUENCE OF MOTIVATION TOURIST AND TOURIST EXPERIENCE INTEREST TO TOURISTS VISIT BACK TO TOURISM IN WEST SUMATRA: SEEKING NOVELTY MEDIATION AS VARIABLE
DOI:
https://doi.org/10.31933/dijdbm.v2i1.645Keywords:
Tourist motivation, Tourist Experience, Novelty seeking, Revisit intentionAbstract
The development of tourist destinations today, has motivated research on revisit intention to be an important factor to be researched. This study seeks to examine the influence of tourist motivation and tourist experience on the revisit intention of tourists in West Sumatra which is mediated by the novelty seeking variable. The population of this research is tourists who visit tourist objects in West Sumatra. Samples were taken using accidental sampling method as many as 150 respondents. This study uses a Structural Equation Modeling (SEM) model with Smart PLS 3 as an analysis tool. The results of the analysis show that tourist motivation is the main factor that determines tourism revisit intention, while tourist experience and novelty seeking have no real role in increasing revisit intention. Another fact also finds that tourist motivation and tourist experience are the determining factors for novelty seeking. Whereas in another case novelty seeking as an intervening variable in this study was not proven to play a role in strengthening the influence of tourist motivation and tourist experience on revisit intention. In the future, these findings are expected to have implications for local governments in order to improve facilities or infrastructure and better deregulation of existing tourist destinations, so that all factors in this study can increase revisit intention
References
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Abubakar, A. 2017. “The Mediating Effect of Novelty-Seeking Tendencies in Tourists’ Revisit Intention: A Case from Singapore.” Advanced Science Letters 23(9):9135–39.
Ajzen, Icek. 1991. “‘The Theory of Planned Behavior’, Organizational Behavior and Human.” Decision Processes 50(2):179–211.
Anon. 2016. “International Tourists Revisit Intention: A Case of the United Arab Emirates.” Journal of Tourism, Hospitality & Culinary Arts 8(1):35–42.
Anon. 2020. “PENGARUH DESTINATION IMAGE DAN TOURIST EXPERIENCE TERHADAP REVISIT INTENTION YANG DIMEDIASI OLEH PERCEIVED VALUE PADA DESTINASI WISATA HALAL DI KOTA BANDA ACEH.” Jurnal Manajemen Inovasi 10(2).
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Back, R. 2018. “Why Do They Come Back? The Effects of Winery Tourists’ Motivations and Satisfaction on the Number of Visits and Revisit Intentions.” International Journal of Hospitality and Tourism Administration.
Baker, Dwayne A., and John L. Crompton. 2000. “Quality, Satisfaction and Behavioral Intentions.” Annals of Tourism Research 27(3):785–804.
Carlsen, Jack, and Stephen Charters. 2006. Global Wine Tourism: Research, Management and Marketing.
Chang, L. 2014. “Creative Tourism: A Preliminary Examination of Creative Tourists’ Motivation, Experience, Perceived Value and Revisit Intention.” International Journal of Culture, Tourism, and Hospitality Research 8(4):401–19.
Chark, Robin, Long W. Lam, and Lawrence Hoc Nang Fong. 2020. “Morning Larks Travel More than Night Owls? Chronotypical Effect on Travel Frequency through Novelty Seeking.” Tourism Management 77.
Christine Pratama, Axel, I.GPB Sasrawan Mananda, and I.Nyoman Sudarta. 2016. “KARAKTERISTIK, MOTIVASI DAN AKTIVITAS WISATAWAN ASIA DI KELURAHAN UBUD.” Jurnal IPTA 4(1):43.
Chuchu, T. 2020. “The Impact of Airport Experience on International Tourists’ Revisit Intention: A South African Case.” Geojournal of Tourism and Geosites 29(2):414–27.
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Feng, R., and S. Jang. 2004. “Temporal Destination Loyalty: A Structural Initiation.” Advances in Hospitality and Tourism Research 9(2):207–21.
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Hosany, Sameer, and Mark Witham. 2010. “Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend.” Journal of Travel Research 49(3):351–64.
Hsu, C. 2017. “The Impact of Travel Blogs Marketing on Tourists’ Revisit Intentions: Flow Experience and Satisfaction as Mediators.” Journal of Quality 24(6):391–410.
Hughes, Arthur M‘. 1995. “Making a Database Pay off Using Recency, Frequency, and Monetary Analysis.” Journal of Database Marketing 3(1):77–89.
Icek, Ajzen. 2012. “ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES ‘The Theory of Planned Behavior.’” Tagliche Praxis 53(1):51–58.
Jeon, Hyunjin. 2013. “The Effect of Experiential Marketing on Customer Satisfaction and Revisit Intention of Beauty Salon Franchise Stores.” Fashion Business 17(3):109–21.
Kim, Sungsoo, and Heeyoung Kim. 2015. “Moderating Effects of Tourists’ Novelty-Seeking Tendencies on the Relationship between Satisfaction and Behavioral Intention.” Tourism Analysis 20(5):511–22.
Ko, S. H. 2020. “The Effect of Medical Tourism Motivation and Psychological Distance on Perceived Risk and Revisit Intention-Focusing on Chinese Medical Tourists.” International Journal of Advanced Science and Technology 29(4):277–84.
Lee, Tae Hee, and John Crompton. 1992. “Measuring Novelty Seeking in Tourism.” Annals of Tourism Research 19(4):732–51.
Liao, Y. 2018. “Examining the Role of Online Customer Reviews on Tourist Motivation: Destination and Revisit Intention.” Journal of Social Sciences Research 4(12):413–22.
Liu, De Yen, Cheng Chung Cheng, Chun Feng Huang, and Tso Yen Mao. 2019. “Effects of Visitors’ Novelty Seeking and Flow Experiences on Place Attachments in Taiwan’s Night Markets.” Pp. 74–78 in ACM International Conference Proceeding Series.
Matovelle, Pablo Aníbal Torres, and Simone Baez. 2018. “Tourist Experience Measurement in Quito City.” Revista Brasileira de Pesquisa Em Turismo 12(1):133.
Oppermann, Martin. 1998. “Destination Threshold Potential and the Law of Repeat Visitation.” Journal of Travel Research 37(2):131–37.
Parhusip, Nina Ester, and I.Nyoman Sukma Arida. 2018. “Wisatawan Milenial Di Bali (Karakteristik, Motivasi, Dan Makna Berpariwisata).” Jurnal Destinasi Pariwisata 6(2):299–303.
Petrick, James F. 2002. “An Examination of Golf Vacationers’ Novelty.” Annals of Tourism Research 29(2):384–400.
Polus, Reni Cacillia, and Christy Bidder. 2016. “Volunteer Tourists’ Motivation and Satisfaction: A Case of Batu Puteh Village Kinabatangan Borneo.” Procedia - Social and Behavioral Sciences 224:308–16.
Pratminingsih, Sri. 2014. “Roles of Motivation and Destination Image in Predicting Tourist Revisit Intention: A Case of Bandung – Indonesia.” International Journal of Innovation, Management and Technology 5(1).
Prebensen, Nina K. 2007. “Exploring Tourists’ Images of a Distant Destination.” Tourism Management 28(3):747–56.
Pujiastuti, Eny Endah, Umar Nimran, S. Suharyono, and Andriani Kusumawati. 2017. “The Antecedents of Behavioral Intention Regarding Rural Tourism Destination.” Asia Pacific Journal of Tourism Research 22(11):1169–81.
Pujiastuti, Eny Endah, Sadeli Sadeli, and Anisa Destiana. 2019. “Pengaruh Destination Image Dan Tourist Atraction Terhadap Tourist Satisfaction Dan Post Visit Behavioral Intention.” Journal of Tourism and Creativity 3(2):131.
Ridwana, Riki, Enok Maryani, and Nandi Nandi. 2018. “PENGEMBANGAN KAWASAN SITU GEDE SEBAGAI OBJEK WISATA ANDALAN KOTA TASIKMALAYA.” Jurnal Geografi Gea 18(2):135.
Ringle, C. M., S. Wende, and J. M. Becker. 2015. “SmartPLS 3 (Version 3).” SmartPLS GmbH.
Ringle, C. M., Sven Wende, and J. M. Becker. 2015. “‘SmartPLS 3.’ Boenningstedt.” SmartPLS GmbH 2015.
Sampol, C. J. 1996. “Estimating the Probability of Return Visits Using a Survey of Tourist Expenditure in the Balearic Islands.” Tourism Economics 2(4):339–51.
Schiffman, Leon G., and Joseph L. Wisenblit. 2015. Consumer Behavior, Eleventh Edition.
Wiyono, Bakri Prakarso Andi, Hanson E. Kusuma, Fran Sinatra, and Angela Christysonia Tampubolon. 2019. “TIPE WISATAWAN BERDASARKAN KORELASI MOTIVASI DAN KEGIATAN DI TEMPAT WISATA (STUDI KASUS: INDONESIA).” TATALOKA 21(2):314.
Abubakar, A. 2017. “The Mediating Effect of Novelty-Seeking Tendencies in Tourists’ Revisit Intention: A Case from Singapore.” Advanced Science Letters 23(9):9135–39.
Ajzen, Icek. 1991. “‘The Theory of Planned Behavior’, Organizational Behavior and Human.” Decision Processes 50(2):179–211.
Anon. 2016. “International Tourists Revisit Intention: A Case of the United Arab Emirates.” Journal of Tourism, Hospitality & Culinary Arts 8(1):35–42.
Anon. 2020. “PENGARUH DESTINATION IMAGE DAN TOURIST EXPERIENCE TERHADAP REVISIT INTENTION YANG DIMEDIASI OLEH PERCEIVED VALUE PADA DESTINASI WISATA HALAL DI KOTA BANDA ACEH.” Jurnal Manajemen Inovasi 10(2).
Assaker, G. 2013. “Moderating Effects of Tourists’ Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions.” Journal of Travel Research 52(5):600–613.
Assaker, Guy, Vincenzo Esposito Vinzi, and Peter O’Connor. 2011. “Examining the Effect of Novelty Seeking, Satisfaction, and Destination Image on Tourists’ Return Pattern: A Two Factor, Non-Linear Latent Growth Model.” Tourism Management 32(4):890–901.
Back, R. 2018. “Why Do They Come Back? The Effects of Winery Tourists’ Motivations and Satisfaction on the Number of Visits and Revisit Intentions.” International Journal of Hospitality and Tourism Administration.
Baker, Dwayne A., and John L. Crompton. 2000. “Quality, Satisfaction and Behavioral Intentions.” Annals of Tourism Research 27(3):785–804.
Carlsen, Jack, and Stephen Charters. 2006. Global Wine Tourism: Research, Management and Marketing.
Chang, L. 2014. “Creative Tourism: A Preliminary Examination of Creative Tourists’ Motivation, Experience, Perceived Value and Revisit Intention.” International Journal of Culture, Tourism, and Hospitality Research 8(4):401–19.
Chark, Robin, Long W. Lam, and Lawrence Hoc Nang Fong. 2020. “Morning Larks Travel More than Night Owls? Chronotypical Effect on Travel Frequency through Novelty Seeking.” Tourism Management 77.
Christine Pratama, Axel, I.GPB Sasrawan Mananda, and I.Nyoman Sudarta. 2016. “KARAKTERISTIK, MOTIVASI DAN AKTIVITAS WISATAWAN ASIA DI KELURAHAN UBUD.” Jurnal IPTA 4(1):43.
Chuchu, T. 2020. “The Impact of Airport Experience on International Tourists’ Revisit Intention: A South African Case.” Geojournal of Tourism and Geosites 29(2):414–27.
Dolnicar, Sara, and Twan Huybers. 2010. “Different Tourists-Different Perceptions of Different Cities Consequences for Destination Image Measurement and Strategic Destination Marketing.”
Feng, R., and S. Jang. 2004. “Temporal Destination Loyalty: A Structural Initiation.” Advances in Hospitality and Tourism Research 9(2):207–21.
Gaskin, James. 2017. “SmartPLS 3 Factor Analysis.” Youtube.
Hidayah, R. T. 2019. “The Influences of Tourism Experience and Destination Image on the Intention of Local Tourists to Revisit to Ciletuh-Palabuhanratu Geopark.” Journal of Advanced Research in Dynamical and Control Systems 11(3):574–79.
Hirschman, Elizabeth C.1, 2. 1980. “Innovativeness, Novelty Seeking, and Consumer Creativity.” Journal of Consumer Research 307–13.
Hosany, Sameer, and Mark Witham. 2010. “Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend.” Journal of Travel Research 49(3):351–64.
Hsu, C. 2017. “The Impact of Travel Blogs Marketing on Tourists’ Revisit Intentions: Flow Experience and Satisfaction as Mediators.” Journal of Quality 24(6):391–410.
Hughes, Arthur M‘. 1995. “Making a Database Pay off Using Recency, Frequency, and Monetary Analysis.” Journal of Database Marketing 3(1):77–89.
Icek, Ajzen. 2012. “ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES ‘The Theory of Planned Behavior.’” Tagliche Praxis 53(1):51–58.
Jeon, Hyunjin. 2013. “The Effect of Experiential Marketing on Customer Satisfaction and Revisit Intention of Beauty Salon Franchise Stores.” Fashion Business 17(3):109–21.
Kim, Sungsoo, and Heeyoung Kim. 2015. “Moderating Effects of Tourists’ Novelty-Seeking Tendencies on the Relationship between Satisfaction and Behavioral Intention.” Tourism Analysis 20(5):511–22.
Ko, S. H. 2020. “The Effect of Medical Tourism Motivation and Psychological Distance on Perceived Risk and Revisit Intention-Focusing on Chinese Medical Tourists.” International Journal of Advanced Science and Technology 29(4):277–84.
Lee, Tae Hee, and John Crompton. 1992. “Measuring Novelty Seeking in Tourism.” Annals of Tourism Research 19(4):732–51.
Liao, Y. 2018. “Examining the Role of Online Customer Reviews on Tourist Motivation: Destination and Revisit Intention.” Journal of Social Sciences Research 4(12):413–22.
Liu, De Yen, Cheng Chung Cheng, Chun Feng Huang, and Tso Yen Mao. 2019. “Effects of Visitors’ Novelty Seeking and Flow Experiences on Place Attachments in Taiwan’s Night Markets.” Pp. 74–78 in ACM International Conference Proceeding Series.
Matovelle, Pablo Aníbal Torres, and Simone Baez. 2018. “Tourist Experience Measurement in Quito City.” Revista Brasileira de Pesquisa Em Turismo 12(1):133.
Oppermann, Martin. 1998. “Destination Threshold Potential and the Law of Repeat Visitation.” Journal of Travel Research 37(2):131–37.
Parhusip, Nina Ester, and I.Nyoman Sukma Arida. 2018. “Wisatawan Milenial Di Bali (Karakteristik, Motivasi, Dan Makna Berpariwisata).” Jurnal Destinasi Pariwisata 6(2):299–303.
Petrick, James F. 2002. “An Examination of Golf Vacationers’ Novelty.” Annals of Tourism Research 29(2):384–400.
Polus, Reni Cacillia, and Christy Bidder. 2016. “Volunteer Tourists’ Motivation and Satisfaction: A Case of Batu Puteh Village Kinabatangan Borneo.” Procedia - Social and Behavioral Sciences 224:308–16.
Pratminingsih, Sri. 2014. “Roles of Motivation and Destination Image in Predicting Tourist Revisit Intention: A Case of Bandung – Indonesia.” International Journal of Innovation, Management and Technology 5(1).
Prebensen, Nina K. 2007. “Exploring Tourists’ Images of a Distant Destination.” Tourism Management 28(3):747–56.
Pujiastuti, Eny Endah, Umar Nimran, S. Suharyono, and Andriani Kusumawati. 2017. “The Antecedents of Behavioral Intention Regarding Rural Tourism Destination.” Asia Pacific Journal of Tourism Research 22(11):1169–81.
Pujiastuti, Eny Endah, Sadeli Sadeli, and Anisa Destiana. 2019. “Pengaruh Destination Image Dan Tourist Atraction Terhadap Tourist Satisfaction Dan Post Visit Behavioral Intention.” Journal of Tourism and Creativity 3(2):131.
Ridwana, Riki, Enok Maryani, and Nandi Nandi. 2018. “PENGEMBANGAN KAWASAN SITU GEDE SEBAGAI OBJEK WISATA ANDALAN KOTA TASIKMALAYA.” Jurnal Geografi Gea 18(2):135.
Ringle, C. M., S. Wende, and J. M. Becker. 2015. “SmartPLS 3 (Version 3).” SmartPLS GmbH.
Ringle, C. M., Sven Wende, and J. M. Becker. 2015. “‘SmartPLS 3.’ Boenningstedt.” SmartPLS GmbH 2015.
Sampol, C. J. 1996. “Estimating the Probability of Return Visits Using a Survey of Tourist Expenditure in the Balearic Islands.” Tourism Economics 2(4):339–51.
Schiffman, Leon G., and Joseph L. Wisenblit. 2015. Consumer Behavior, Eleventh Edition.
Wiyono, Bakri Prakarso Andi, Hanson E. Kusuma, Fran Sinatra, and Angela Christysonia Tampubolon. 2019. “TIPE WISATAWAN BERDASARKAN KORELASI MOTIVASI DAN KEGIATAN DI TEMPAT WISATA (STUDI KASUS: INDONESIA).” TATALOKA 21(2):314.
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