The Influence of Psychological Factors and Social Interaction on Impulse Buying in Social E-Commerce: A Systematic Literature Review
DOI:
https://doi.org/10.38035/dijdbm.v7i1.6096Keywords:
Impulse Buying, Social E-commerce, Psychological Factors, Social Influence, Information Quality, Platform FeaturesAbstract
This study aims to analyze psychological and social factors, as well as the role of information quality and platform features, in triggering impulsive buying behavior in social e-commerce. The method employed is a systematic literature review, which identifies and analyzes findings from various relevant research articles. The main results indicate that psychological factors such as emotions, a sense of urgency, and low self-control have a significant influence on impulse buying. In addition, social influence arising from interactions with influencers or celebrities has been shown to increase consumers’ impulsive purchase decisions. Clear and comprehensive information quality, along with platform features such as product recommendations and rating systems, play an important role in stimulating impulse buying. This study concludes that impulse buying in social e-commerce is influenced by the interaction of psychological factors, social factors, and platform features. These findings contribute to a deeper understanding of consumer behavior in social e-commerce and can be used to design more effective marketing strategies.
References
Haghirian, P., Madlberger, M., and Tanuskova, A. 2005. “Increasing Advertising Value of Mobile Marketing—An Empirical Study of Antecedents.” Proceedings of the 38th Annual Hawaii International Conference on System Sciences.
Huang, Z., and Benyoucef, M. 2013. “From E-Commerce to Social Commerce: A Close Look at Design Features.” Electronic Commerce Research and Applications 12(4):246–259. doi:10.1016/j.elerap.2012.12.003.
Lee, J., Park, D. H., and Han, I. 2011. “The Different Effects of Online Consumer Reviews on Consumers’ Purchase Intentions Depending on Trust in Online Shopping Malls.” Internet Research 21(2):187–206. doi:10.1108/10662241111119954 (umum dipakai untuk artikel ini).
Li, C. Y., Fang, Y. H., and Wang, Y. 2020. “The Effects of Emotions and Self-Control on Impulse Buying Behavior in Social Commerce.” Journal of Electronic Commerce Research 21(3):194–210. doi:10.17705/1jecs.02129.
Rook, D. W. 1987. “The Buying Impulse.” Journal of Consumer Research 14(2):189–199. doi:10.1086/209105.
Verhagen, T., van Dolen, W., and Merikivi, J. 2017. “The Influence of Online Store Beliefs on Consumer Online Impulse Buying: A Model and Empirical Application.” Information & Management 54(3):320–337. doi:10.1016/j.im.2016.10.005.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Evi Iriyanti
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Digital Business Management (DIJDBM) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Digital Business Management (DIJDBM).
