The Role of e-WOM and Consumer Experience on Repurchase Intention and Sustainability Mediated by Consumer Satisfaction Among Fixed Broadband Internet Users

Dedi Riyanto; Sonny Indrajaya

doi:10.38035/dijdbm.v6i2.4126

Authors

Dedi Riyanto Universitas Mercu Buana, Jakarta, Indonesia
Sonny Indrajaya Universitas Mercu Buana, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijdbm.v6i2.4126

Keywords:

Consumer Experience, e-WOM, Consumer Satisfaction, Repurchase Intention, Sustainability

Abstract

The purpose of this research is to examine Sustainable Development Goal (SDG) 11 on sustainable cities and communities by identifying factors influencing Fixed Broadband Internet users in Jakarta. This quantitative study, with an unknown population, surveyed 222 respondents using a Likert-scale questionnaire (1-5). Hypothesis testing was conducted using the Structural Equation Model (SEM) with Smart PLS. The results indicate that e-WOM significantly affects Consumer Satisfaction, Consumer Experience significantly affects Consumer Satisfaction, e-WOM significantly affects Repurchase Intention, Consumer Experience significantly affects Repurchase Intention and Sustainability, and Consumer Experience influences Repurchase Intention through Consumer Satisfaction as a mediator. Additionally, Customer Satisfaction significantly affects Repurchase Intention, which in turn influences Sustainability.

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