Understanding the Factors Influencing Repeat Visits Among Solaria Customers: A Behavioral Analysis

Authors

  • Anita Rahmawati Politeknik Negeri Jakarta, Jakarta, Indonesia
  • Maria Nino Istia Politeknik Negeri Jakarta, Jakarta, Indonesia
  • M. Jamal Al Bakri Politeknik Negeri Jakarta, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijdbm.v6i1.3896

Keywords:

Repeat Visits, Customer Behavior, Solaria, Food Quality, Service Quality

Abstract

This study aims to understand the factors influencing repeat visits among customers of Solaria, a popular Indonesian restaurant chain. Utilizing a quantitative approach, the research involved a survey of 200 respondents who had dined at Solaria more than once. The findings reveal that food quality, service quality, price perception, and restaurant atmosphere significantly impact customers' decisions to return. These insights provide valuable implications for Solaria's management in enhancing customer loyalty and improving marketing strategies.

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Published

2025-01-08

Issue

Vol. 6 No. 1 (2024): Dinasti International Journal of Digital Business Management (December 2024 - January 2025)

Section

Articles

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Copyright (c) 2025 Anita Rahmawati, Maria Nino Istia, M. Jamal Al Bakri

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