The Influence of Product Innovation and Price Perception on Coffee Purchasing Decisions on the Aerocoffeenery Soreang Online Platform Application
DOI:
https://doi.org/10.38035/dijdbm.v5i4.2770Keywords:
Product Innovation, Price Perception, Purchase DecisionsAbstract
The purpose of this study was to determine the effect of Product Innovation and Price Perception on consumer purchasing decisions on the Coffee Online Platform Application Aerocoffeenery Soreang both partially and simultaneously. The population in this study were consumers and customers at Coffee Online Platform Application Aerocoffeenery Soreang, with a total of 100 samples. The sampling technique used in this study was a non-probability sampling technique. The method used in this research is Quantitative Method with the data collection technique used is interviews and distributing questionnaires to respondents. The data analysis technique used is multiple linear regression with the SPSS program. The results of the study concluded that: (1) Product Innovation has a positive and significant influence on Purchasing Decisions. (2) Price Perception has a positive and significant influence on Purchasing Decisions. (3) In simultaneous testing, Product Innovation and Price Perception have a positive and significant influence on purchasing decisions for consumers and customers of the Coffee Online Platform Application Aerocoffeenery Soreang. The magnitude of the influence of Product Innovation and Price Perception is indicated by the Adjusted R Field value of 74.8% and the remaining 26.2% is influenced by other variables not examined in this study.
References
Adam, M. (2015). Manajemen Pemasaran Jasa Teori dan Aplikasi. Bandung: Alfabeta.
Alamsyah, M.R. (2021). Pengaruh Kualitas Produk, Harga, Promosi, dan Citra Merek Terhadap Keputusan Pembelian Pada Burger King Jemursari. Jurnal Ilmu Dan Riset Manajemen,10(6), 2-15.
Amirin. (2011). Populasi Dan Sampel Penelitian 4: Ukuran Sampel Rumus Slovin. Jakarta. Erlangga.
Arikunto, S. (2019). Prosedur Penelitian. Jakarta: Rineka cipta.
Aziz MubarokD., Chandra JayaR., & Permata RahmiP. (2022). Analysis the Effect of Green Brand Knowledge and Consumer Perceptions Toward Purchase Intention on Green Products in the Pandemic Era. Transformasi Manageria: Journal of Islamic Education Management, 3(2), 364-384.
Chandra Jaya, R. ., & Kosadi, F. (2022). The Optimization Of Online Selling Through Website-Based E-Commerce Applications And Mobile Applications For Msmes. Inaba of Community Services Journal, 1(1), 1–12.
Chandra Jaya, R., Sudaryo, Y & Herlinawati, E. (2021). Increased User Engagement and Purchase Intention with Human-Centric Brand and Gamification on E-commerce Websites and Mobile Applications.,Proceeding Book, ISSN 2354-6611, : 267.
Dinata, M.S., & Khasanah, I. (2022). Pengaruh Persepsi Harga, Persepsi Kualitas Produk dan Kualitas LayananTerhadap Keputusan Pembelian Konsumen Eden International Daily Food Semarang. Jurnal Ekonomi dan Bisnis, 11(12), 1-9.
Fransisca Paramitasari Musay. (2013) Pengaruh Brand Image Terhadap Keputusan Pembelian (Survei Pada Konsumen Kfc Kawi Malang). Jurnal Universitas Brawijaya, Vol 3 No.2Hatane Semuel, et al (2014). Analisis Ewom, Brand Image, Brand Trust Dan Minat Beli Produk Smartphone Di Surabaya.Jurnal Manajemen Pemasaran, Vol. 8, No. 2, Oktober ISSN 1907-235X
Ghozali (2019), Aplikasi Analisis Multivariate dengan Program SPSS. Edisi Ketujuh. Semarang: Badan Penerbit Universitas Diponegoro.
Harimansyah, Ganjar. 2006. Analisis Faktor-faktor Yang Mempengaruhi Keputusan Pembelian. Semarang: PT. Rineka Cipta
Harjati, L., & Venesia, Y. (2015). Pengaruh Kualitas Pelayanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada Maskapai Penerbangan Tiger Air Mandala. E-Journal WIDYA Ekonomika, 1(1), 64-74
Hurriyati. (2015). Bauran Pemasaran dan Loyalitas Konsumen. Bandung.
Jaya, R., & Triono, S. (2022). Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen E-Commerce Menggunakan Digital Accumulated Balance Payment System (Pay Later). Jurisma : Jurnal Riset Bisnis & Manajemen, 12(2), 196-206.
Kotler, P., & keller, K. L. (2016). Marketing Management 15 Edition. Pearson:Education,inc
Maharani, S. (2020). Pengaruh Kualitas Produk, Kualitas Pelayanan, Persepsi Harga Terhadap Keputusan Pembelian Pizza Hut. Iqtishadequity, 2(1), 10-22.
Meltareza. R, Chandra Jaya. R, & Taufiq. A.M. R, (2024). Pendampingan e-commerce untuk UMKM Cililin: Upaya peningkatan penjualan dan keberlanjutan., Abdimas Siliwangi, Vol. 7 N0. 1. ISSN 2614-7629.
Riduwan. (2013). Skala Pengukuran Variabel-variabel Penelitian. IKAPI. Jawa Barat: Alfabeta.
Sanusi, A. (2014). Metodologi Penelitian Bisnis. Jakarta: Salemba Empat.
Satori, K. (2014). Metodologi Penelitian Kualitatif. Bandung: Alfabeta
Sugiyono. (2019). Statistika untuk Penelitian. Bandung : CV Alfabeta
Suryani. (2013). Perilaku Konsumen di Era Internet. Yogyakarta: Graha Ilmu
Syarifuddin dan Suryanto. (2016). Public Relations (Yogyakarta C.V Andi Offset). Vera, Jurnal Komunikasi Massa, Cetakan 1. Bogor: Ghalia Indonesia.
Salsabila, A., & Maskur, A. (2022). Pengaruh Kualitas Produk, Citra Merek, Persepsi Harga, Dan Kualitas Layanan Terhadap Keputusan Pembelian Mie Gacoan: Studi Pada Pelanggan Mie Gacoan di Kota Semarang. Journal Of Management & Business. 5(1), 156-167.
Sarasdiyanthi, A.M., & Suardana, I.W. (2016). Pengaruh Citra Merek dan Persepsi Kualitas Pelayanan Terhadap Keputusan Pembelian pada OnlineTravelAgent Airasia Go. Jurnal Industri Perjalanan Wisata, 4(2), 7-10.
Tjiptono, Fandy. (2011). Service Management: Mewujudkan Layanan Prima (Edisi 2). Yogyakarta: Andi.
Winarsih, S., Dkk. (2022). Pengaruh Persepsi Harga, Kualitas Makanan, dan Store AtmosphereTerhadap Keputusan Pembelian Konsumen Pada Dabu-Dabu Lemong Resto Dan Coffee Kawasan Megamas di Manado. Jurnal Emba. 10(3), 388-399.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Hernandi Ismara, Rama Chandra Jaya
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Digital Business Management (DIJDBM) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Digital Business Management (DIJDBM).
