The Effect of Digital Marketing and Product Quality on Repurchase Interest In The Originote Skincare
DOI:
https://doi.org/10.31933/dijdbm.v5i4.2739Keywords:
Digital Marketing, Product Quality, Repurchase InterestAbstract
Marketing on purchases of The Originote has a huge influence on repurchase interest because in the current era technology such as e-commerce is used, technological advances have had a very significant impact on various aspects of business, including marketing. Support from product quality strengthens consumers' interest in repurchasing The Originote products. This research used a sample of 120 people using the Cochran formula. The results obtained were a sample size of 96 people, and this population was taken from people who used The Originote products. The results of this research show that digital marketing and product quality have a positive and significant influence on interest in repurchasing The Originote products. This research uses validity testing, reliability testing, classical assumption testing, regression analysis, and hypothesis testing.
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