The Implementation Entrepreneurship Orientation, Market Orientation and Business Performance Model for Food Category of Micro and Small Entreprises

Authors

  • Ade Octavia Faculty of Economics and Business, Universitas Jambi, Jambi, Indonesia
  • Erwita Dewi Faculty of Economics and Business, Universitas Jambi, Jambi, Indonesia
  • Yayuk Sriayudha Faculty of Economics and Business, Universitas Jambi, Jambi, Indonesia

DOI:

https://doi.org/10.31933/dijdbm.v4i6.2046

Keywords:

Entrepreneurship, Performance Business, Orientation Entrepreneurship, Orientation Market, MSE

Abstract

This Study  aim to analyze how implementation model of  entrepreneurial orientation, market orientation and business performance on Micro and Small Entreorises for food category in City Jambi. Study this is qualitative research. The approach used in this research is a case study of the research object, Micro and Small Enterprises in term of food and beverage entreprises. The determination of informants in this research, it was carried out using a purposive sampling technique where selection was carried out deliberately based on predetermined criteria and set based on objectives study. Informant study This is: Manager/owner Business Micro and Small category Food     in Jambi. The research results show that food business owners have an entrepreneurial orientation and understand market desires (market orientation). MSEs understand that the more market-oriented and entrepreneurial they are, the better their business performance will be. The use of technology in the form of social media as a means of promotion has been carried out, but the courage to take risks is still low.

References

Adesanya, OD, Iyiola, OO, Borishade, TT, Dirisu, JI, Olokundun, MA, Ibidunni, AS, & Omotoyinbo, C. A. (2018). Entrepreneurial orientation and business performance of non- oil exporting SMEs in Lagos State, Nigeria. International Journal of Entrepreneurship , 22 (3), 1–7. https:// www.abacademies.org/articles/Entrepreneurial-orientation-and-business- performance-of-non-oil-exporting-smes-in-lagos-state,-nigeria- 1939-4675-22-3-157.pdf
Awiagah, R., Kang, J., & Lim, J. I. (2016). Factors affecting e-commerce adoption among SMEs in Ghana. Information Development , 32 (4), 815–836. https://doi.org/10.1177/0266666915571427
Cho, Y. H., & Lee, J.-H. (2018). Entrepreneurial orientation, entrepreneurial education and performance. Asia Pacific Journal of Innovation and Entrepreneurship , 12 (2), 124–134. https://doi.org/10.1108/apjie-05-2018-0028
Civelek, M., ?ervinka, M., Gajdka, K., & Nétek, V. (2021). Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs. Management and marketing , 16 (3), 210–227. https://doi.org/10.2478/mmcks-2021-0013
Creswell, JW (2013) -Research Design_ Qualitative, Quantitative, and Mixed Method Approaches-SAGE Publications (2013).Pdf, 2013)
Habib, M.A., Bao, Y., & Ilmudeen, A. (2020). The impact of green entrepreneurial orientation, markets orientation and green supplies chains management practices on sustainable firm performance. Cogent Business and Management , 7 (1). https://doi.org/10.1080/23311975.2020.1743616
Hanaysha, J.R., & Al-Shaikh, M.E. (2022). An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises. Sustainability (Switzerland) , 14 (18). https://doi.org/10.3390/su141811444
Hasan, M., Imran Musa, C., Azis, M., & Tahir, T. (2020). POSITIVE PSYCHOLOGICAL CAPITAL, MARKET ORIENTATION, AND BUSINESS PERFORMANCE OF FAMILY BUSINESS IN THE CULINARY SECTORS: A RESEARCH STUDY. RECENT ISSUES IN
SOCIOLOGICAL RESEARCH Economics & Sociology , 13 (3), 97–112. https://doi.org/10.14254/2071
Hoang, C. L., & Jail Thanh, Q. (2021). Market orientation, corporate social responsibility, and firm performance: The moderating roles of relationships marketing orientation. Cogent Business and Management , 8 (1). https://doi.org/10.1080/23311975.2021.1926212
Gupta, A. K., & Govindarajan, V. (1984). Business Units Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation. Academy of Management Journal , 27 (1), 25–41. https://doi.org/10.5465/255955
Jahanshahi, A. A., Zhang, S. X., & Brem, A. (2013). Ecommerce for SMEs: Empirical insights from three countries. Journal of Small Business and Enterprise Development , 20 (4), 849– 865. https://doi.org/10.1108/JSBED-03-2012-0039
Jahanshahi, A. A., Zhang, S. X., & Brem, A. (2013). E-commerce for SMEs: Empirical insights from three countries. Journal of Small Business and Enterprise Development , 20 (4), 849– 865. https://doi.org/10.1108/JSBED-03-2012-0039
Kohli, K. A. and Bernand, J. J. (1990). Market Orientation: The Construct. Research Proposition and Managerial Implications, Journal of Marketing ,54: 1-18.
Kreiser, P M., & Davis, J. (2010). Entrepreneurial Orientation and Firm Performance: The Unique Impact of Innovativeness, Proactiveness, and Risk-taking. Journal of Small

Downloads

Published

2023-10-17

Issue

Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November 2023)

Section

Articles

License

Authors who publish their manuscripts in this journal agree to the following conditions:

  1. The copyright on each article belongs to the author(s).
  2. The author acknowledges that the Dinasti International Journal of Digital Business Management (DIJDBM) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
  3. Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Digital Business Management (DIJDBM).

Most read articles by the same author(s)