Main Article Content
Along with the growing Muslim population in Indonesia has increased the potential for halal products were great, the context of the recognition of halal food needs to be examined further. Halal products should be recognized as a symbol of cleanliness, safety, and high quality for Muslim consumers (Merican, 1995). Until now though there is plenty of halal food and many research reports about the halal food market, but the study of the theory of purchasing kosher food is very rare (Natural & Suyuti, 2011). To boost economic growth through the development of halal products, it must know the level of awareness in Indonesia Muslim behavior as consumers of halal products. Awareness is the ability to perceive an event as well as the object, which implies the concept of understanding and perception of the event or subject. In a promotional message to shape perceptions and consumer confidence, the promotional messages tailored to the intended target market and the moment or timing. The brand promotion that is directed to the target market will very influence awareness Muslim Halal consumer perception of the brand or the product. Hereinafter Process author, execute collection primary data related to Halal Awareness and Brand Trust for Muslim respondents younger age (18 years to 35 years), with a predominance of middle class living in Jakarta and surrounding areas. This initial survey for identifying problems Halal Awareness and Brand Trust of 70 respondents then customized promotional messages to the intended target market and the moment or timing.
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share— copy and redistribute the material in any medium or format
- Adapt— remix, transform, and build upon the material for any purpose, even commercially.
The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution— You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions— You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
- You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
- No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rightsmay limit how you use the material.
Ataman, M. B., Mela, C. F., & Van Heerde, H. J. (2008). Building brands. Marketing Science. https://doi.org/10.1287/mksc.1080.0358
Ayuniyyah, Q., Hafidhuddin, D., & Hambari, H. (2017). Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food Products. Tazkia Islamic Finance and Business Review. https://doi.org/10.30993/tifbr.v10i2.111
Aziz, Y. A., & Chok, N. V. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing. https://doi.org/10.1080/08974438.2013.723997
Berens, G., & Popma, W. T. (2014). Creating consumer confidence in csr communications. Critical Studies on Corporate Responsibility, Governance and Sustainability. https://doi.org/10.1108/S2043-9059(2014)0000006004
Building Brand Loyalty Through Increasing Brand Trust And Brand Affect. (2015). International Journal of Scientific & Technology Research.
Butt, M. M., Rose, S., Wilkins, S., & Ul Haq, J. (2017). MNCs and religious influences in global markets: Drivers of consumer-based halal brand equity. International Marketing Review. https://doi.org/10.1108/IMR-12-2015-0277
Dasuqkhi, M., Sirajuddin, M., Sahri, M., & Khalid, M. M. (2013). Introducing Halalan Tayyiban Concept in Global Industry Practices : An Innovative Attempt 2 . The Recent Halal Concept. International Proceedings of Economics Development and Research. https://doi.org/10.7763/IPEDR.
Gamble, J., Gilmore, A., Mccartan-Quinn, D., & Durkan, P. (2011). The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s. The Marketing Review. https://doi.org/10.1362/146934711x589444
Kiran, V., Kishore, K., & Majumdar, M. (2012). Innovation in In-Store Promotions : Effects on Consumer Purchase Decision. European Journal of Business and Management.
Kumar, R. S., Dash, S., & Purwar, P. C. (2013). The nature and antecedents of brand equity and its dimensions. Marketing Intelligence and Planning. https://doi.org/10.1108/02634501311312044
Mohayidin, M. G., & Kamarulzaman, N. H. (2014). Consumers’ Preferences Toward Attributes of Manufactured Halal Food Products. Journal of International Food and Agribusiness Marketing. https://doi.org/10.1080/08974438.2012.755720
Mujiono, S. (2016). Perlindungan Konsumen : Labelisasi Halal. Jurnal Ekonomi Dan Bisnis Islam.
Nurhayati, T., & Hendar, H. (2019). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-11-2018-0220
Oktavia, L., Marwa, T., & Yulianita, A. (2019). Analysis of Factors Affecting Millennial consumers’ Demand for halal Bread Products. MIR (Modernization. Innovation. Research). https://doi.org/10.18184/2079-4665.2019.10.3.395-407
Reuters, T. (2015). State of the GLOBAL ISLAMIC ECONOMY. Dubai the Capital of Islamic Economy.
Romaniuk, J., & Sharp, B. (2003). Measuring brand perceptions: Testing quantity and quality. Journal of Targeting, Measurement and Analysis for Marketing. https://doi.org/10.1057/palgrave.jt.5740079
Şahin, A., Zehir, C., & Kitapçi, H. (2011). The effects of brand experiences, trust and satisfaction on building brand loyalty; an empirical research on global brands. Procedia - Social and Behavioral Sciences. https://doi.org/10.1016/j.sbspro.2011.09.143
Salman, F., & KAMRAN SIDDIQUI. (2011). An exploratory study for measuring consumers awareness and perceptions towards halal food in Pakistan. Interdisciplinary Journal of Contemporary Research in Business.
Sandra, H. dan J. O. H. (2010). Pengaruh Iklan Heritage Terhadap Brand Awareness, Brand Trust dan Intensi Pembelian. Jurnal Manajemen Teori Dan Terapan.
Severi, E., & Ling, K. C. (2013). The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity. Asian Social Science. https://doi.org/10.5539/ass.v9n3p125
Sung, Y., & Kim, J. (2010). Effects of brand personality on brand trust and brand affect. Psychology and Marketing. https://doi.org/10.1002/mar.20349
Tieman, M. (2015). Halal clusters. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-05-2014-0034
Todorova, G. (2015). Marketing communication mix. Trakia Journal of Science. https://doi.org/10.15547/tjs.2015.s.01.063
Van Dyke, S. K. (1994). Dimensions of quality. EMJ - Engineering Management Journal. https://doi.org/10.1080/10429247.1994.11414783
Williams, G., & Zinkin, J. (2010). Islam and CSR: A study of the compatibility between the Tenets of Islam and the UN global compact. Journal of Business Ethics. https://doi.org/10.1007/s10551-009-0097-x
Yuen, E. F. T., & Chan, S. S. L. (2010). The effect of retail service quality and product quality on customer loyalty. Journal of Database Marketing and Customer Strategy Management. https://doi.org/10.1057/dbm.2010.13
Yunus, N. S. N. M., Rashid, W. E. W., Ariffin, N. M., & Rashid, N. M. (2014). Muslim’s Purchase Intention towards Non-Muslim’s Halal Packaged Food Manufacturer. Procedia - Social and Behavioral Sciences. https://doi.org/10.1016/j.sbspro.2014.04.018