EFFECT ON THE PROMOTION AND PRICE ON DECISION TO PURCHASE OF RAILWAY AIRPORT TRANSPORT TICKETS
DOI:
https://doi.org/10.31933/dijdbm.v1i2.154Keywords:
Promotion, Price and Purchase DecisionAbstract
The purpose of this study was to determine whether the promotions and price direct significant effect on purchasing decision of Railway transport service. This research was conducted by taking a sample of 96 respondents from a population of 2,000 passenger railway service. Data for this study were collected using questionnaires and analyzed by descriptive methods, multiple linear regression, hypothesis testing is used partially t-test and F test to test simultaneously with a significance level of 5%. Results from this study are the promotion of a significant effect on purchasing decisions. Price significant effect on purchasing decisions. Simultaneously sale prices and promotion have significant influence on purchasing decisions.
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Yee, Audrey Sin Lye, and Keoy Kay Hooi. 2011. Consumer Decision-Making Behavior Critical Factors: An Exploratory Study. International Conference On Management (ICM 2011) Proceedings.
Alma, Buchari. 2004. Pemasarandan Management Service Marketing, Printing Sixth, Bandung, Alfabeta.
Alves, Helena. 2010. The Measurement of Perceived Value in Higher Education: a unidimensional approach. Universidade Da Beira Interior.
Amusat WA, Adejumo, and Ajiboye FA 2013. Sales Promotion As An antecedent Of Sales Volume: A Study Of Selected Manufacturing Industry In Ibadan, South-Western Nigeria. Interdisciplinary Journal of Contemporary Research in Business, VOL 4, NO 11
Arikunto, Suharsimi. 2002. Research Procedure A Practical Approach, Revised Ed VI, Jakarta, PT. Rineka Reserved.
Chi, Hsinkuang, Dr. Yeh, Huery Ren, Dr., and Tsai, Yi Ching. 2014. The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser, Journal of International Management Studies (JIMS), Vol 9 Number 1 ISSN 1993-1034
Chinomona, Richard., Okoumba, Loury., Pooe, David. 2013. The Impact of Product Quality on Perceived Value, Trust and Students' Intention to Purchase Electronic Gadgets. Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy, Vol 4 No 14
Christina, Sagala, Destriani, Mila, daughter, Karina Ulffa, and Kumar, Suresh. 2014. Influence of Promotional Mix and Price on Customer Buying Decision sector toward Fast Food: A Survey on University Students in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) Indonesia, International Journal of Scientific and Research Publications, Volume 4, Issue 1 ISSN 2250-3153
Denis Kurniawan, Tesar Julius Wijaya, and Tomy Gurtama Soemapraja. 2013. Analysis of Building Material Price Fluctuations In Jakarta
Public Works Department. 2009. Building Material Specifications Part A (Non-Metallic Building Materials). Public Works Department.
Department of Infrastructure Department of Public Works. 2009. Analysis Unit Price Unit Price Work Approach Work and Field Theory. public Works Department
Directory of Investment and Opportunity. 2013. Investment Opportunities Property Development. Director of Investment Services Engagement Office, Trade and Investment Asia Northern Territory Government, ISSN 2202-9958
Gelb. 2012. Customer Loyalty in the Oilfield: Familiarity. Houston, Texas. Gelb Consulting Group, Inc.
Gorman Birdyant, Irwangsa, Kusuma. 2013. Comparison of Different Brick Light of Segi Material, Cost and Productivity. Petra Christian University. Surabaya
Hair et. al .. 2006. Multivariate Data Analysis, Fifth Edition, Prentice-Hall, Upper Saddle River: New Jersy.
Hollensen, Svend. 2010. Marketing Management, Second edition. Harlow, Pearson Education Limited.
Jilly Bernadette Mandey. 2013. Promotion, Distribution, Price Influence on Purchase Decisions smoking. EMBA Journal Vol.1 No.4,
Kotler, Philip, and Keller, Kevin L., Linguist Benjamin Molan. 2009. Marketing Management, Jakarta, PT.Indeks.
Kotler, Philip, and Keller. 2012. Marketing Management, Prentice Hall International, Inc. A Division of Simon & Scuster, Englewood Cliffs, Nj07632.
Kotler, Philip, and Gary Armstrong. 2008. Principles of Marketing, Translation by Bob Sabran, Edition 8. Yogyakarta: PT. Index.
Kotler, Philip and Gary Armstrong. 2004. Basic-DasarPemasaran. Ninth Edition. Volume 2. Jakarta, PT.Indeks.
Kotler, Philip translated by Teguh Hendra, SE, Ak, Ronny A.Rusli, SE, Ak. And Drs. Benjamin Molan. Marketing Management 2002, Millennium Edition, Jakarta, PT.Indeks.
Like, Dawn. 2008. Marketing Management, and Practical Approach, Yogyakarta: Graha Science
Limanso Sentosa, Witjaksono Yuda Endro, Wumarlin and Indra PW 2010. Productivity Lightweight Concrete Materials in usage as wall construction. 4th National Conference of Civil Engineering (context 4)
Mc. Carthy, Jerome, E. and William D. Perreault, Jr., in 2003. Basic-DasarPemasaran, EdisiKelima, AlihBahasa: Agus Dharma, Jakarta, Erland.
Murshid, Halim, M S., Osman, A. 2014. Marketing Mix Strategy and Physicians' Satisfaction: A Mediation Effect of Perceived Value in the Pharmaceutical industry in Yemen, IOSR Journal Of Humanities And Social Science (IOSR-JHSS), Volume 19, Issue 5, Ver. I, PP 73-81
Saladin, Djaslim. 2003. Marketing Management, Bandung, PT. Linda works.
Sugiyono. 2010. Qualitative and Quantitative Research Methods R & D, Alfabeta Bandung.
Sunarto. 2006. 2. Marketing Management Yogyakarta: Adityamedia.
Swastha, Basu. 2003. Modern Marketing Management, second edition. Yogyakarta: Liberty.
Swastha, Basu, and Irawan. 2008. Modern Marketing Management, Molds Thirteenth. Yogyakarta, Liberty.
Taufik Rachim and Iwan Setiawan. 2014. The Effects of Product Attributes and Pricing Policy to Netbook Purchase Decision, International Journal of Science and Research (IJSR), ISSN: 2319-7064
Tjiptono, Fandy. 2008 Marketing Strategy, 3rd edition, Yogyakarta: Andi.
Tjiptono, Fandy. 2006. Management Services, Yogyakarta: Andi.
Wang, Yonggui, Po Hing Lo, Renyong Chi., And Yongheng Yang. 2004. An integrated framework for customer value and customer-relationship-management performance: a customer-based perspective from China, Managing Service Quality, Vol. 14, p.
Weitz, Barton A and Sandy Jap. 1995. Relationship marketing and distribution channels. Journal of the Academy of Marketing Science, 23 (Fall),
Widjanarko, Agoes. 2006. Technical Guidelines for Home and Building Earthquake Resistant Buildings equipped with Methods and How To Repair Damaged. Directorate General of Human Settlements - Department of Public Works.
Yamamoto Gonca Tellis. 2002. Understanding Customer Value Concept: Key To Success. Maltepe University, Faculty of Economics and Administrative Sciences, Business Department Deputy Head of the Department.
Yee, Audrey Sin Lye, and Keoy Kay Hooi. 2011. Consumer Decision-Making Behavior Critical Factors: An Exploratory Study. International Conference On Management (ICM 2011) Proceedings.
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2020-02-18
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