AN ANALYSIS OF THE PERFORMANCE OF THE AVIATION INDUSTRY IN INDONESIA: IN PANDEMIC PERIOD WITH SERVQUAL METHOD AND IMPORTANCE PERFORMANCE ANALYSIS

Authors

  • Endri Sentosa Faculty of Economics and Business UPI YAI
  • Maya Syafriana Effendi Faculty of Economics and Business UPI YAI
  • Shinta Rahma Diana National Research and Innovation Agency (BRIN), Indonesia

DOI:

https://doi.org/10.31933/dijdbm.v2i6.1034

Keywords:

industry, aviation, covid 19, cost, policy

Abstract

The aviation industry is one of the most globally affected industries by the COVID-19 pandemic. It employs millions of people and supports tens of millions of others, as well as being the nerve center of international business and tourism. The losses of aviation industry will extend to its branches industries. The determination of policies that are not in favor of the industry related to the Avtur VAT, disharmony between ministries has caused the impact of this covid-19 adding heavy burden in industry sector. High operational costs, aircraft leasing, maintenance and others will be higher if the exchange rate also increases. This study aims to determine the analysis of the performance of  national aviation industry due to the Covid19 pandemic. The results of this study are expected to be used as input in formulating policies in order to increase economic value in the aviation industry. Method of research which was done, namely comparing literature reviews from journals that discussed airlines with the use of Servqual theory and applied the Importance Performance Analysis method, and the authors made the descriptive analysis. The results of the study showed that covid 19 had a significant impact on the aviation industry, and the results of the performance analysis suggested that in order to survive in Covid-19 condition, the government needed to involve to provide a stimulus to the aviation industry.

References

A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry. (1988). “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality”. Journal of Retailing. Vol 64 (1) pp 12- 37.
A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry. (1985). "A conceptual model of service quality and its implications for future research" Journal of marketing. Vol. 49. DOI: 10.2307/1251430. https://www.researchgate.net/publication/225083670_A_Conceptual_Model_of_Service_Quality_and_its_Implication_for_Future_Research_SERVQUAL
Databoks. (2018). What is the Foreign Exchange Income from the Indonesian Tourism Sector?. https://databoks-katadata-co-id.translate.goog/datapublish/2018/09/10/berapa-pendapatan-devisa-dari-sektor-pariwisata-indonesia?_x_tr_sl=id&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=nui,sc
Databoks. (2020). Penerbangan Global Anjlok Sepanjang 2020 Terimbas Covid-19, from Databoks: https://databoks.katadata.co.id/datapublish/2021/02/11/penerbangan-global-anjlok-sepanjang-2020-terimbas-covid-19
Garuda Indonesia. (2009). Annual Report Garuda Indonesia 2009. https://www.garuda-indonesia.com/content/dam/garuda//files/pdf/investor-relations/report/2009.pdf
Hasegawa, Toru. (2021). ICAO. Effects of Novel Coronavirus (COVID?19) on Civil Aviation: Economic Impact Analysis, Economic Development – Air Transport Bureau, Montreal, Canada. https://www.icao.int/sustainability/Documents/Covid-19/ICAO_coronavirus_Econ_Impact.pdf
Martilla, J. and James, J. (1977). Importance-Performance Analysis. Journal of Marketing. 41(1), 77-79.
Mohajan, Haradhan. (2018). Qualitative Research Methodology in Social Sciences and Related Subjects. Journal of Economic Development, Environment and People. Vol-7, Issue 01, 2018, pp. 23-48.
Mujiono, D. I. K. (2018). Tantangan Industri Penerbangan Indonesia Menuju ASEAN Open Sky Policy. Jurnal Hubungan Internasional Interdependence, 3(1).
OAG Aviation Worldwide. (2021). How And When Will Aviation Recover From Covid-19?. https://www.oag.com/coronavirus-airline-schedules-data
OECD. (2020). COVID-19 and the aviation industry: Impact and policy responses. OECD Policy Responses to Coronavirus (COVID-19). https://www.oecd.org/coronavirus/policy-responses/covid-19-and-the-aviation-industry-impact-and-policy-responses-26d521c1/
Permana, Sony Hendra (2019). Wacana Maskapai Penerbangan Asing Masuk Dalam Rute Penerbangan Domestik Indonesia. Jurnal Ekonomi dan Kebijakan Publik, Volume XI Nomor 11, 2019.
Reynas Abdila (2021). BPS: Januari-Maret 2020, Penumpang Transportasi Udara Anjlok. https://www.tribunnews.com/bisnis/2020/05/04/bps-januari-maret-2020-penumpang-transportasi-udara-anjlok.

Sukmana, Yoga (2019). BPS: Januari-April 2019, Jumlah Penumpang Pesawat Anjlok 20,5 Persen. https://money.kompas.com/read/2019/06/10/144700026/bps--januari-april-2019-jumlah-penumpang-pesawat-anjlok-20-5-persen
Suryana, Sugiono, Sekaran, U., Lee, S., Stearns, T., & Geoffrey, G. M. (2013). Metode penelitian kuantitatif, kualitatif, dan R and D. International Journal of Management. 3(11), 1-14.
Tjiptono, Fandy., Gregorius Chandra. (2011). Service, Quality, & Satisfaction, Edisi 3 Yogyakarta: Andi.
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2010). Services marketing strategy. Wiley international encyclopedia of marketing. https://doi.org/10.1002/9781444316568.wiem01055

Published

2021-11-30